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    If you agree Deckers can get simply by waiting for insight costs to prevent rising, rethink it. Deckers is in the technique of expanding plus opening their own retail stores, which has resulted in sharp increases in selling, normal, and management costs. These stores can certainly help sales surge, but how rewarding will they always be? Just glance at the following table, which exhibits Deckers' Q1 revenue improve, cost of merchandise sold increase, and SG costs increase within the last few years.

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